Google Ads, analysed honestly

Your account has an average.
The average is lying.

Every tool shows you what Google already shows you, rearranged. AdStrike reads your account every night, groups it the way your business actually runs, and refuses to hand you a verdict until the evidence clears a bar you set.

Cost per lead, one account, 163 locationsthe account average was $86. nobody paid $86.
$32 bestmedian $79$208 worst

Three ideas your dashboard doesn’t have

Account, campaign, ad group, keyword is Google’s model. It is not how your business runs.

01 / Your structure

Your naming, your segments

Tell AdStrike how your campaigns are named and every report rolls up the way you think: by market, by product line, by location, by whatever you actually run. Names that don’t fit land in a queue, never in a silent blank.

02 / Pools

Judge where the numbers are real

One keyword across forty ad groups is forty piles of noise. Collapsed across the account it is one decision with enough signal to make. Thousands of rows become a queue you can clear in a morning.

03 / The evidence bar

No verdict on eleven clicks

Below the bar you set, AdStrike won’t give you a verdict. It shows evidence 62%, clears ~4 Oct instead. A confident number built on too little data is the most expensive thing in paid search.

It never touches your account.

AdStrike is read-only. Every recommendation comes out as a Google Ads Editor file for you to review and import, stating exactly what it changes and why.

It won’t act on data that’s still filling in. Conversions backfill for days, so AdStrike learns how fast yours settle and marks anything younger as not ready.

Recommendation · ready to export
Finding“laser hair removal training” — $11,243, 0 conversions
CertaintyAct
Evidence2,677 clicks · 30 days · settled
Touches12 campaigns
Outputadstrike-negative-keywords.csv

Six months in spreadsheets before it was software

A 163-location, 3-country, 340-campaign account, run on this method by hand. AdStrike is that method with a login page.

$32–$208
per-location CPL spread surfaced and worked as a queue
294/295
radius rollout verified against a fresh export
1 day
to read and answer a platform-wide bidding change
41,290→412
keyword instances collapsed into decisions

The average hides where your money is being lost.

AdStrike reads every campaign, keyword and search term every night and shows you the spread the average hides, with enough evidence behind each number to act on.

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